Action Pathways, formerly Cumberland Community Action Program (CCAP), launches new brand, reaffirms commitment for future of service to region

Today, the Cumberland Community Action Program, Inc. (CCAP) announces its transition to a new name—Action Pathways, Inc. Since 1965, CCAP has provided services to low-income individuals in southeastern North Carolina. As the agency celebrates its 50th anniversary this year, the change reaffirms its commitment to serving the needs of the region with a new name, new brand, and new vision for future service.

Action Pathways will celebrate its launch at 3:30 pm on Thursday, June 25, 2015 at its Corporate Office at 316 Green Street, Fayetteville.

“After growth for a number of years, we began to realize that our name no longer represents who we are,” remarks Edwin S. Deaver, Chairperson of the Board of Directors for Action Pathways.

“The Board of Directors challenged the organization to continue growing in order to be responsive to an ever-changing socio-economic climate. This challenged made us ask ourselves the tough questions about who we will be for the next 50 years,” explains Cynthia Wilson, Chief Executive Officer of Action Pathways. “We want to remain relevant to those we serve; and this new identity positions us to continue affecting positive change throughout the region.”

After much deliberation the company has selected the name, Action Pathways. The new logo incorporates four colors, each representing a focused service area in which Action Pathways offers programs. Service areas include: Housing, Client Services, Early Childhood Education, and Hunger. Together, these paths merge into the helix symbolizing strength in partnership.

Adds Wilson, “Individuals and families that seek assistance through our program areas come from vastly different circumstances, and we wanted our logo to reflect that—to reflect the idea that our journeys in life are always in motion and all start from different points. We want the logo to embody the spirit of our agency; the spirit of helping people find their unique path of action.”

The new logo has been designed to encompass the company’s vision of change. Action Pathways sees a stronger, healthier, and more viable community in the future. Embedded in the logo is the brand promise to engage communities and empower individuals. By investing in the individuals and families served, Action Pathways can create a meaningful and sustainable difference in the community.

Action Pathways offers a comprehensive approach to meeting the unique needs of each individual client. Wilson continues, “The new brand supports our broader focus on helping those in need on a pathway to success. I could not be more pleased to see this agency through this monumental change as we celebrate our 50th year of service to this community.”

In 1965, CCAP opened its doors to operate the Head Start Program. Today, it operates some 6 major program operations including the CSBG-ASPIRE Self-Sufficiency Program, Consumer Credit Counseling Service of Fayetteville, Head Start, Community Housing Development Organization, Second Harvest Food Bank of Southeast North Carolina, and the Weatherization Assistance Program. Through these programs, Action Pathways reaches nearly 1.5 million individuals in more than 60 percent of North Carolina counties.

Deaver has served on the organization’s Board of Directors for more than 25 years. He adds, “I feel as much a part of the organization today as I did all those years ago. I love this community, and I love the work Action Pathways does to support the region.”

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